The 6 Best Semalt Techniques To Be Found On Google
Promoting yourself on Google, today, is no longer a choice reserved only for companies or people focused on online sales, such as e-commerce or reservation platforms (flight reservations, hotels, etc.). Any person can benefit enormously from the internet if he / she can be found on Google.
Unfortunately, many users of this search engine do not know how to display their visibility on it. So, to remedy this problem, you must use the best SEO techniques. And for that, you need SEO tools such as the SEO Personal Dashboard.
In this article, I will help you with some of the best SEO techniques to get found on Google. Moreover, you can opt for the DSD SEO tool to make sure you are found on Google.
To start, I will first talk about:
1) Being Found For The Main And / Or Secondary Keywords
If you ask an expert how it is possible to be found on Google, he / she will tell you at first glance that there are two systems, the organic positioning and the paid positioning. In reality, these systems are only the tip of the iceberg, because each one opens up additional avenues depending on the tools you want to activate.
We have already explained this in some of our articles that you can discover on our blog. On the one hand, we have the organic (or natural) positioning obtained with SEO (Search Engine Optimization), on the other hand, we have the sponsored positioning via Pay-Per-Click ads (PPC).
If we dig deeper, we will discover that organic positioning can be achieved in two ways: via the main keywords and via the longtail keywords. These are the two strategies to find a site on Google. In the first case, we have large volumes of searches for generic words, in the second we have less traffic but greater ease of positioning the keyword, especially if we add the location.
Generalizing, we can say that the main keywords are used for positioning the whole site, blog or e-commerce, while the secondary keywords express their best potential in the case of positioning individual pages, publications / news or products. Both groups are identified by specific SEO tools such as the DSD tool.
Being found on Google by keywords is difficult but not impossible. Generally, we try to position the website for one or at most two of these keywords, through a series of internal and external optimization activities. And what about long-tail keywords? Here, you should plan to publish articles and posts diluted over time: after months, you will be able to generate interesting traffic volumes for the topics you want to push the most. And in this regard, let's move on to the next technique.
2) Be Found With Optimized Blog Posts And News
As an alternative to the main keywords, there are long-tail keywords, with fewer searches and therefore less competition. In this scenario, the positioning will not be for the whole site but for individual pages, for example: service pages or, even better, blog posts.
If good research is done beforehand with the SEO Personal Dashboard (... and if the writer knows his / her stuff), it is possible to get on Google with an article quite quickly, in two or three months or even more. However, there are still many unpredictable factors, so it is good to focus on the big numbers and make frequent publications.
This way, you will collect enough information to cover different topics and intercept the audience of interest. Both strategies, the primary and secondary keyword strategies, should obviously be pursued together. How to do it concretely?
For a job that lives up to expectations, you need to plan a constant publication: few news items are not enough to be found. You have to be constant and renew the content writing from week to week. The end result will be dozens or even hundreds of news items, some of which will rank well on Google, others which will inevitably end up on the second or third page.
It's always a big operation, which pays off after months and sometimes years. It depends on the competition, the topics to be covered, the experience of the copywriter and many other closely related factors. Certainly, an editorial plan must be considered, as we are accustomed to doing at Semalt. Without a clear agenda in mind, results will fall far short of expectations.
3) Use Sponsored Campaigns On Google Ads
If the organic positioning is not exploitable, for example, because you don't want to open a blog or a news section, then it is worth thinking about Google Ads. This tool is offered by Google for advertisers who want to be found in the search results based on a series of keywords and a specific target.
The campaign is called sponsored campaign because the ads are paid, and therefore sponsored, by the company or professional who wants to appear on the first page of the search engine. The typical position is at the top of the results, but if the maximum budget per click is lower than the other bids, the ad will appear at the bottom. At one time, these ads were also displayed in the sidebar (on the right side of the screen), an alternative that now seems to have been put aside.
The functioning of Google Ads is much more sophisticated than what we have just explained, allowing you to perform an infinite number of operations, structuring the campaign according to the target to reach. The platform also offers the advertiser dozens and dozens of metrics to keep under control for the proper conduct of the campaign. These results can then be cross-referenced with the data provided by the SEO Personal Dashboard, thus having full awareness of what is going on.
All pink and flowery then? Not exactly. One of the classic mistakes that the inexperienced fall into is to believe that the campaign will bear fruit immediately and without too much effort. This is a difficult expectation to meet, a bit like starting a gym and quitting after a few weeks because you haven't lost a pound.
At Semalt, as certified Google Ads consultants, we ask our clients for a minimum amount of campaign time to get started. It is then up to the client to decide whether or not to continue.
4) Be Found With Articles On LinkedIn Pulse
As an alternative to a blog or a classic Facebook page, LinkedIn Pulse can be a great branding and content marketing tool, especially since it is proven that the best SEO articles that are on it, are positioned on Google, bringing traffic and visibility to their authors.
Why should every company have it?
Several examples show how LinkedIn Pulse can perfectly replace other more complex (and more expensive) tools to manage. If you aim to be found on Google as a professional and you work in sectors that are "difficult" for promotion on the traditional web (psychologist, architect, engineer, lawyer, doctor, etc.); LinkedIn Pulse could be an excellent way, either as an alternative to the pure blog, or as a complement (e.g. four articles per month on the blog and two on LinkedIn Pulse).
5) Be Found On Google News Thanks To Editorial Articles
Using external portals such as industry magazines by publishing editorial articles is another technique to keep in mind: appearing in these portals can give immediate visibility on Google News.
Online magazines now exist for any topic: fashion, food, agriculture, energy, high tech, crypto-currencies, finance... These interlocutors offer with their channels a really greedy space in which to place an article, often and willingly.
Obviously, if your site or blog or e-commerce (or that of the clients you work for) deals with robotics and industrial automation, you should try to place all articles and external guest posts in magazines and technology portals, or at least in IT, if not, of course, in pure robotics.
The better the target match, the greater the benefits on all fronts, from the weight of the link to the possibility that the audience will be interested in learning more about the topic and "landing" on your site. But perhaps the biggest benefit of all is on Google News: to understand how many chances you have, even before contacting the portal, try searching for similar topics on Google News and check, results in hand, if this portal or magazine already appears with one or more news.
This will be an excellent clue to make a simple mathematical prediction and be absolutely sure that the portal has adequate visibility on Google News.
6) Be Found On Yellow Pages (Local Referencing)
Who has never done a Google search focused on a specific profession? Plumber Paris, Electrician Switzerland, Painter Naples... In these cases, next to the normal search results, we will display on the Google SERP some portals such as ProntoPro or Yellow Pages.
These portals work as directories of services, that is, as dynamic digital archives (they are constantly updated) that present the professionals of the territory.
This type of tactic is called local SEO, which means optimization for local search engines. The meaning is to obtain its own space in the most important operational area, precisely the local area, avoiding unnecessary national positioning for keywords that are too competitive, which would lead to visits from people and potential customers away. Here too, as with magazines, there are now directories dedicated to all professions from the psychologist to car dealers.
We have just discovered the 6 best techniques to be found on Google. Now you know exactly what you need to do to successfully promote your website on Google.
However, to succeed with these techniques, you need to have better SEO tools at your disposal. So, we advise you to use the all-in-one SEO tool: the SEO Personal Dashboard.
Want to get help from an SEO professional? Contact us directly or leave us a note in the comments.